Course curriculum

  • 1

    Master session

    • Building your Business brand - Part 1

    • Building your Business brand - Part 2

    • Building your Business brand - Part 3

    • Building your business brand - Part 4

    • Building your business brand - Part 5
  • 2

    Supplementary materials

    • Building Organisational Brand - Supplementary material

    • BONUS: Brand Names Framework (from DMC)

    • How to come up with a brand name?
  • 3

    Assignments

    • Assignment - Building your organisational brand

    • Submit Assignment 2.2